What you need to know to build a successful brand

Bemused by branding?

First impressions matter. Nine times out of ten, potential clients will see your brand before they meet you. Your brand should authentically represent you and your business, be distinctive and set you apart from your competitors. But it should also show your true business personality and give your clients a feel for who you are.

In this practical, interactive workshop facilitated by me, Julie Christie-Clark, you will define your brand identity and craft a unique look and tone that you want your company to project to the world.

You will

• Learn why defining your brand identity is so important?
• Identify the core values of your business to your customers
• Outline your own brand personality
• Create a vision moodboard for your ideal brand
• Understand the importance of consistent use of colour, typography and visual style

Who is the workshop for?

• Small business owners and entrepreneurs who are developing their brand for the first time
• What to update and refresh their branding
• Want to understand and learn more about why branding is so much more than a logo
• Struggling to grow your business or feel stuck
• Keen to evolve your brand but don't know where to start
• Embarrassed about your brand as it doesn't do you justice
• Looking to raise your profile

Because this is an intimate day with plenty of personal support and guidance, there are limited spaces available, max 6 places. You will be in a room with lovely people who are in a similar position to you, wanting to start or grow their business. Perfect for informal networking and making new friends.