Online workshop

Announcing my new Be Brand Brilliant - How to create a cohesive brand workshop.

Branding isn't just visuals and deliveries, it's an experience!

If you want your brand to attract more of your dream customers and turn them into loyal followers and brand ambassadors, I will show you the blueprint to my bespoke process showing you exactly how to create your dream brand.

As a brand strategist I will demonstrate how to pull together your values, mission and your visual identity into the one concise, clear brand message that will strengthen your connection with your audience on an emotional level. This then builds trust and loyalty in your brand.

Why is building your brand important? Branding goes beyond just a memorable logo. Good branding gives you confidence to show off exactly what makes you special and your business unique! It will increase the value of your company and provide you with the foundation, direction and motivation to help you grow your business!

I hope to see you all on the workshop!

Hosted by Julie Christie-Clark from Branding by Juls and Gerri Campbell from Gerri Campbell Brand photography we will show you in a fun and engaging way how to visualise all of those thoughts, ideas and visions you have in your head into a cohesive moodboard.

Your moodboad is essentially your starting place and guiding light for all the visual elements of your brand!

Creating a moodboard for your business will give you a clear sense of your overall theme to show off your brands' personality. Whether your brand is quirky, corporate, luxurious or fun! You can use your moodboard as a guide when creating your visual identity, your social media posts, your website, branded collateral and your brand photography. It keeps you on track to ensure everything you do and create is consistent to you and your business.

Next Gerri will demonstrate some inside tips and helpful guidance on how you can use your moodboard as an inspiration point to create stunning photography that best reflects the colours, mood and personality of your brand.

Why is branding important? Well branding is not only what makes a memorable impression on your customers and potential customers. But it allows them to know what to expect from you. It is a way of distinguishing yourself from your competitors and clarifying what you offer that makes you the better choice. 

A strong, cohesive brand will...

1. help you attract your ideal customers/clients

2. helps people identify and recognise your products & services

3. builds trust and helps you connect with customers emotionally

4. connects your values to a like-minded audience

5. increases business value

6. leads to greater customer loyalty

You don't need to be creative to build a moodboard. I will talk you through my exact process when starting on a brand design project and creating a moodboard for my clients.

So if you want to learn how to create the perfect colour palette, refine the visual direction and aesthetic tone that will shape your brand and appeal to your dream clients, then we would love to see you on our workshop.

The workshop will be hosted on Zoom. There will also be time for a Q&A at the end of the workshop.