Amy's mission is to support women to feel in control of their fertility journey. To feel supported, calm and hopeful. To reconnect women with their mind and body as they navigate the journey to motherhood.
Amy's core brand values are: calm & nurturing, client centred, Intuitive & compassionate and integrity.
We wanted to create a very calm, soft but warm look & feel for Amy's rebrand. Amy's brand is all about positivity, mindset and health. Amy devotes herself to helping women when they are feeling at their most vulnerable so her brand has to reflect absolute trust, approachability and understanding of their needs and wants.
Her new visual identity is refined, elegant and impactful so that it is instantly memorable. The typography of her logo has beautiful curves and accents in its lettering to soften the hard edges. I chose the orchid flower for the logo design as this flower has long symbolised and been associated with strength and fertility. The heart set within the centre of the orchid represents family and her clients deepest wishes and desires to have her own child to love. The soft and elegant swirl shape is a subtle representation of a woman's ovaries and reproductive system. Lastly, the three dots represent 'Mind Body Baby'.
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