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Brand Design for a Content Writer + Coach
About Amber
Amber helps evolving brands deliver quality, unique content which enables their service / product to stand out from the crowd, builds their confidence and helps them fall back in love with their business. She wanted a brand that truly reflects her and her business and captures both her personality and her professionalism. She wanted her brand to reflect the 'bad ass business owner' she is!.
Core brand values
Amber's core brand values are: daring, adaptable, creative, personable and exciting!
Brand visual direction
It was clear that the direction for Badger Creative should be distinctive, bold and a little quirky too. Amber needed a brand that really showcases not only what she stands for, but everything she has to offer. It was clear on getting to know Amber that the name Badger means a great deal to her. It's her family name, she has a badger tattoo, she has so many badgers all around her workplace including a cushion, ornaments, a necklace, there was no way we could rebrand without including a badger somehow into her logo design and visual identity.
I wanted the style of the badger to be a bit rough & ready, he needed to be strong in appearance but cute too, to appeal to her target audience, so a loose hand sketched style was the perfect solution.
