Amber helps evolving brands deliver quality, unique content which enables their service / product to stand out from the crowd, builds their confidence and helps them fall back in love with their business. She wanted a brand that truly reflects her and her business and captures both her personality and her professionalism. She wanted her brand to reflect the 'bad ass business owner' she is!.
Amber's core brand values are: daring, adaptable, creative, personable and exciting!
It was clear that the direction for Badger Creative should be distinctive, bold and a little quirky too. Amber needed a brand that really showcases not only what she stands for, but everything she has to offer. It was clear on getting to know Amber that the name Badger means a great deal to her. It's her family name, she has a badger tattoo, she has so many badgers all around her workplace including a cushion, ornaments, a necklace, there was no way we could rebrand without including a badger somehow into her visual identity.
I wanted the style of the badger to be a bit rough & ready, he needed to be strong in appearance but cute too, to appeal to her target audience, so a loose hand sketched style was the perfect solution.
I started working with the wonderful Juls at the end of last year, looking at my complete lack of a brand (*sob*) and what she could to do transform my visual identity. Honestly... There are not enough words to describe what an incredible job she did. I didn't even need to see any more than the first concept - she just got it and me straight away. She went above and beyond to deliver everything my business needed and has now given me a totally new brand that captures my ethos as a business owner, my personality as a brand and my mission as a writer. I cannot thank her enough. I would recommend her to anyone. Absolute legend.
Amber - Badger Creative