Brand identity for a luxury dog apparel crafter

Gillian believes that dog lovers should have access to high quality and sustainable dog products that not only are something that little bit special but practical, hard-wearing and fit for purpose. So Madra's vision is to offer sustainably made, and innovative pieces of dog apparel that are beautifully tailormade and bespoke for each customer and their beloved pet.

Gillian's core brand values are: firstly, love for our pets, tailor made & personal service, superior quality & luxury craftmanship and innovative & bespoke designs.

The brand direction for So Madra needed to be distinctive, personable and have a luxurious look & feel. Gillian's branding needed to really showcase the quality of her handcrafted dog apparel and the love and attention she puts into every single one of the products she makes.

When finding out Gillian's story behind her business and her why, it was very clear that her dogs mean a great deal to her and there was no way Bruno and Nala could not be a major part of her branding! Paired alongside an elegant serif typeface gives her brand identity a luxurious but bold look and feel.

I also included the tiny Scottish flag shaped like a heart to symbolise that her products are lovingly handcrafted, and every bespoke piece is made at your home near the Scottish coastline.