Branding by Jul
  • Home
  • About
  • Services
  • Portfolio
  • The Brand Room
  • shop
  • Freebies
  • VIP Design Days
  • membership
  • Blog
  • Testimonials
  • Contact
  • DIYP templates
  • More
    • Home
    • About
    • Services
    • Portfolio
    • The Brand Room
    • shop
    • Freebies
    • VIP Design Days
    • membership
    • Blog
    • Testimonials
    • Contact
    • DIYP templates
  • Sign In
  • Create Account

  • Orders
  • My Account
  • Signed in as:

  • filler@godaddy.com


  • Orders
  • My Account
  • Sign out

Branding by Jul

Signed in as:

filler@godaddy.com

  • Home
  • About
  • Services
  • Portfolio
  • The Brand Room
  • shop
  • Freebies
  • VIP Design Days
  • membership
  • Blog
  • Testimonials
  • Contact
  • DIYP templates

Account


  • Orders
  • My Account
  • Sign out


  • Sign In
  • Orders
  • My Account


Brand identity for a luxury dog apparel crafter

So madra logo design

About Gillian

Gillian believes that dog lovers should have access to high quality and sustainable dog products that not only are something that little bit special but practical, hard-wearing and fit for purpose. So Madra's vision is to offer sustainably made, and innovative pieces of dog apparel that are beautifully tailormade and bespoke for each customer and their beloved pet.

Core brand values

Gillian's core brand values are: firstly, love for our pets, tailor made & personal service, superior quality & luxury craftmanship and innovative & bespoke designs.

Brand visual direction

The brand direction for So Madra needed to be distinctive, personable and have a luxurious look & feel. Gillian's branding needed to really showcase the quality of her handcrafted dog apparel and the love and attention she puts into every single one of the products she makes.


When finding out Gillian's story behind her business and her why, it was very clear that her dogs mean a great deal to her and there was no way Bruno and Nala could not be a major part of her branding! Paired alongside an elegant serif typeface gives her brand identity a luxurious but bold look and feel.


I also included the tiny Scottish flag shaped like a heart to symbolise that her products are lovingly handcrafted, and every bespoke piece is made at your home near the Scottish coastline.

Photo Gallery

Show More

The result

Juls captures everything perfectly. She digs deep and really gets to know you and your business, creating a brand identity that encompasses exactly what you're about. Juls got this spot on - colours, wording, the feel, and especially the features stars, our dogs Bruno and Nala!

Gillian - So Madra

Find out more

Copyright © 2022 Branding by Juls - All Rights Reserved.

  • Home
  • About
  • Services
  • Portfolio
  • Freebies
  • VIP Design Days
  • Blog
  • Testimonials
  • Contact
  • My books
  • FAQs
  • Privacy Policy
  • Quick links
  • Terms and Conditions
  • pocket thankyou

Cookie Policy

This website uses cookies. By continuing to use this site, you accept our use of cookies. Privacy Policy

DeclineAccept & Close