REBRAND for a copywriter, writing mentor & content strategis

Amber loved what she did but as her business grew she felt there was a side to her that she had always known was inside her but was too scared to let out. Her business was evolving and the Badger Creative brand no longer felt like the right fit. But then last September her new name came to her in a dream - and, from that moment, she couldn't get it out of her head. 

Amber could now visualise what she wanted her business to look like and of course I was only too happy too work with her on bringing her new brand vision to reality. She was finally stepping into herself and embracing everything that makes her unique. Amber is passionate about helping human-centred businesses create soulful stories that leave and imprint on their audience's heart.

Amber's core brand values are: daring, soulful, creative, heart-centred and exciting!

This time I wanted to ensure Amber's branding felt as she put it '100% UNEQUIVOCALLY me.' Much of the creative direction and ideas just flowed out. I went with my gut instinct and what just felt right. I shared my initial sketches with Amber and from her excitement I knew we were on to a winner! The Letter W is hand illustrated and includes Amber's favourite flowers, the iris, sunflower and Lotus. I also wanted to include an element of Amber's writing into her branding which would also link to her soulful, free-spirited values.  The hand illustrated feather fitted perfectly.